Good read this.
Turns out traditional team brain-storming does not work.
Well that is half correct in fact.
The best approach is a mixture: we need time alone AND we need the group approach. If you only go for the group approach you get over-load and poor results.
Turns out our brains our fickle engines at best and neuro-scientists advocate a new approach.
Well three in fact....read on below.
People aren’t necessarily more creative in groups than alone, or vice versa. In fact, creativity needs both conditions; our performance peaks when we alternate–first working alone, then coming together to share our ideas, then going off by ourselves again to mull over what we heard. It’s a process. This is because our brains’ creative engines are fueled both by quiet mind-wandering, allowing novel and unexpected connections to form, and by encountering new information, which often comes from other people.