Great read this!
If you run a loyalty program, here are some really great tips.
Firstly, your offering should be "shareable" on social media. No one will take a picture of a free night, put it that way.
Secondly, millenials prefer experiences (watching a top notch chef) than free stuff.
Lastly, and the one I like best is that you need to freshen up your loyalty program. There comes a point where customers come to expect "free" stuff after a while - at that point the program has no impact on buying decisions.
In the digital age, how do you retain your customer's loyalty when your fiercest competition is only a click away? Marriott International, which has the world's largest loyalty program, finds that the best way to deepen loyalty is through unique experiences. I recently had the opportunity to speak with David Flueck, Senior Vice President of Global Loyalty at Marriott, and you can watch the full interview on YouTube.