Turns out traditional team brain-storming does not work.
Well that is half correct in fact.
The best approach is a mixture: we need time alone AND we need the group approach. If you only go for the group approach you get over-load and poor results.
Turns out our brains our fickle engines at best and neuro-scientists advocate a new approach.
Our brains’ creative flow isn’t time-bound the way the typical brainstorm is. Here are a few ways to shake things up.