Some quite interesting stats in this article:
- Millennials would rather take the luxury room at a deeper discount than take the cheapest room.
- Millenials are now the biggest group of business travelers. Bit of an eye opener that.
- 97% post on social media
The savvy hotel owner will adjust it's marketing to social media exposure, one would think.
When it comes to picking a hotel room, millennials prefer a deal on a picture-perfect room they can share on social media over saving money on a cheaper room, according to data from mobile travel app HotelTonight.