Here are the findings of a market survey into C-level executives on trademark infringement carried out across mainland European countries and the US. 

  1. 80% feel trademark infringement is on the rise

  2. 53% of corporates have initiated legal action as a consequence of trademark infringement.

  3. Only 20% keep an eye on over three-quarters of their trademarks which means the majority of marks are going unmonitored
  4. 63% of respondents have been negatively affected by trademark infringement

The good news is that there is a full understanding it seems of the seriousness and prevalence of trademark infringement. 

Despite that, I am surprised to find that so few companies bother to monitor their marks. 

Is this lack of time or resources I wonder? Perhaps any executives out there can shed some light on this one?