Here are the findings of a market survey into C-level executives on trademark infringement carried out across mainland European countries and the US.
- 80% feel trademark infringement is on the rise
- 53% of corporates have initiated legal action as a consequence of trademark infringement.
- Only 20% keep an eye on over three-quarters of their trademarks which means the majority of marks are going unmonitored
- 63% of respondents have been negatively affected by trademark infringement
The good news is that there is a full understanding it seems of the seriousness and prevalence of trademark infringement.
Despite that, I am surprised to find that so few companies bother to monitor their marks.
Is this lack of time or resources I wonder? Perhaps any executives out there can shed some light on this one?
Commissioned by CompuMark, the report, titled The Trademark Ecosystem: Through the Lens of the C-Suite, was conducted by research company Opinium. The company surveyed 440 C-suite respondents across the US, UK, Italy, Spain, France and Germany. I