We are all used to seeing magnificent art in top hotels but this article by JLL says the trend is very much on the up.
Like all businesses, hotels are constantly evolving and working out new ways to attract and retain customers. And it seems a lot of this is driven by the culture loving millenials.
I love the fact that this is not just a development restricted to the luxury sector.
Japan’s minimalist and low cost BnA Art Hotel in Koenji, near Tokyo, has found its own formula by featuring rooms “designed and built by local Japanese artists” — for which they receive a share of the profits on each room booking.
Good for marketing, good for community relations. A win.win situation if ever there was one.
Before jumping in however hotels are cautioned to choose their art carefully and take into account added insurance costs and security risk.
Yet with intense competition within the hotel industry to deliver experiences with a wow factor, art is becoming a favorite way for hotels to impress while creating a unique environment. “The Millennial group is one of the most highly educated generations in U.S. history,” Guichardo concludes. “And they are interested in becoming more cultured through experiences. Finding interesting art will, for many of them, enhance the experience of staying at a hotel – even if it’s not by a world renowned artist.”