Some interesting thoughts from Sebastien Bazin, Chairman and CEO of AccorHotels

* Accor will be adopting an asset-light structure going forward similar to the OTAs

* Hotels are unlikely to exceed growth of 10% pa compared up to 40% for certain OTAs

*Accor needs to have the same level of interaction with their guests as OTAs do - typically three or four times a day

* Dara Khosrowshahi, CEO of Expedia believes hotels will need to de-bundle much like the airlines did, charging for separate items:  seat, food, luggage etc

One thing we can almost virtually guarantee these days. There will be change and it will happen quickly.