Electric vehicles grew 70% in America in 2016 and are set to make up 58% of the light vehicle market in the States by 2030.
Hotel groups have been quick to spot this trend according to JLL. Marriotts, Hilton and Starwood are all installing charging stations to cater for this new lucrative driver.
And of course it makes complete commercial sense.
It's a tick in the green box, hotels can attract high value customers often away from the boutiques, it's a nod in the direction of brand loyalty and all for a modestly low infrastructure investment.
As the EV-driving population increases, a growing number of hotels are exploring how they might accommodate guests requiring recharging facilities. For example, Marriott International now offers EV charging stations at 275 of its properties globally, from Budapest to Okinawa to Tampa and many places in between. Hilton also is installing charging stations in many of its U.S. properties, and Starwood Hotels & Resorts began installing EV charging stations in its Elements brand hotels back in 2009.